From international agencies to local businesses, I help brands understand their linguistic landscape to craft memorable and strategic names, naming systems, and other conceptual assets.
The best return on your naming investment will always come from great research and analysis. I do the deep dives and help you see verbal branding patterns and opportunities you won't get otherwise.
My free naming guides and category analyses have been used by namers and brand strategists to guide client decision making, find new techniques for sticky memorability, and assess the distinctiveness of critical brand assets. Check them out here, and see what other brand experts have to say:
"I love that you not only analyzed what's out there, but also put forth whitespace suggestions. This report is wildly relevant to a current project for me - kismet."
"Thank you! I'm in the middle of a naming project and I was just considering this point. Now my direction is clear!"
"THIS is what I’m talking about. The key — one of them anyway — to develop great names en masse is to identify effective linguistic patterns that support a naming objective and discover candidates that fit the pattern. Very nice scholarship, John! 🙌🏼 🙌🏼 🙌🏼"