Whether you're a solo founder of a new startup, or a brand manager for an established large enterprise, expert help with naming and conceptual architectures can save you valuable time and help your organization move forward with confidence.
* Clear-the-lane Name Sprint [2 weeks, 4k USD] Maybe you've got an elaborated brand strategy and established positioning. Or maybe you've got none of that and PMF is still beyond the horizon.
Wherever you're at, this sprint is just focused on getting you a name -- a really solid, ownable asset that's going to grow as you do. A sturdy vessel you can put meaning into over time. * Name-led Brand Strategy Sprint [4 weeks, 9k USD]
Naming is more effective and impactful in the context of a broader brand strategy.
This more elaborate sprint will help you develop an elaborated brand strategy in which your name is embedded. Build a name with lots of hooks.
Regardless of the scope of the naming project, I always lead with an ownability strategy.
Your name's primary job is to be its own distinctive brand asset, and that starts with trademark defensibility and the ability to secure a high value domain.
I'm not gonna get you attached to a name before getting it cleared.
* Standard: Linguistic Safety
All name sprints include linguistic checks for critical markets to make sure you're not gonna turn-off a prospect in a language you don't know a word of.
* Standard: Naming Systems for Growth
Name sprints can include name development for up to three critical entities under the main brand -- features, processes, products.
This can set your brand up for naming success from the start, rather than constantly trying to retcon your vibe.
Architecture and Nomenclature Services
* Architecture & Nomenclature Systems [4 weeks, 16k USD] Your brand needs architecture and nomenclature development if:
- You have amassed new assets and they lack organization or coherence - You want to be able to grow a product line that has an ownable "feel" or "vibe" that supports brand ID - You have tiered product lines and need names to match a product tiering strategy
I work with stakeholders to identify strategic needs, then present multiple system options. * SKU-level naming [$ varies by scale]
If you have a naming system, but now need it deployed to potentially hundreds or thousands of individual SKUs, I tackle bulk naming within a naming framework.
Sometimes your brand needs to clarify ideas and concepts that don't fit neatly into the common categories of brand identity guidelines. Maybe this looks like:
- You have a vague idea of a particular customer stereotype, but aren't yet sure who they "are" - You're attempting to develop a whole new product category, but are still speaking like you're coming from an old one - You need to reduce complex ideas into simple metaphors that track with your audience
If you have "weird" brand problems, let's chat and see if I can help.
